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Film and discussion: Czech dream

Date and Time: 
Sunday, October 31, 2010 -
1:00am to 3:00am

Czech Dream (90 mins / Czech with English subtitles)

Posing as businessmen, two students from the Czech Film Academy managed to persuade an ad agency and a public relations agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. Billboards appeared on Czech highways, and 200,000 pamphlets were distributed in Prague. A jinglewas recorded, and there was a series of television commercials. The advertising campaign slogans were "don't come" and "don't spend", etc. Still, the filmmakers succeeded in attracting more than 3000 shoppers to their "grand opening" on May 31, 2003.

Trailer: http://www.youtube.com/watch?v=cKFUuMr63EM